Hasbro teams with TheSoul on Transformers YouTube series
Leading toy company Hasbro Inc has joined forces with digital first pioneer TheSoul Publishing to launch a stop-motion series connected to the Transformers One film. Transformers One: New Adventures launched on the official TRANSFORMERS YouTube Channel this week. The...
Snapchat goes on the offensive as TikTok faces uncertain future
Snap, the company behind social media platform Snapchat, has launched a new creator-driven ‘Find Your Favorites on Snapchat’ campaign. The digital first campaign, which is rolling out across the US, looks like an attempt to woo creators and audiences who are uncertain...
X Unveils Dedicated Video Tab for US Users
In a significant shift towards video-centric content, X has introduced a dedicated video tab for its US users. This new feature aims to provide a streamlined and immersive video experience, offering users an organised space to discover and consume video content...
Zoo 55 Takes Hell’s Kitchen into the Roblox Arena
Metavision, part of ITV Studios’ Zoo 55, has debuted its first immersive format on the global gaming platform Roblox with an adaptation of the reality TV show Hell’s Kitchen. The venture invites fans of the hit show, produced in 26 countries worldwide, to step into...