Spirit Studios invites IP owners and producers to join its MCN
Next generation production company Spirit Studios is inviting production companies and IP owners to join its YouTube Multi-Channel Network (MCN). Spirit, which works with brands like The Lion Whisperer, has been running an MCN for years. But now the company sees an...
US Influencer marketing spending to top $10 billion in 2025, says Emarketer
Influencer marketing spending will surpass $10 billion in the US in 2025, according to Emarketer – one year earlier than the firm previously predicted. The company said: “We previously expected spending to reach the $10 billion mark in 2026. Last year, brands...
Channel 4 greenlights digital-first drama Beth for YouTube
Channel 4 has commissioned its first digital original drama to broadcast on Channel 4’s YouTube, as well as Channel 4 Streaming and linear. Titled Beth, it is a three-part science fiction drama about Joe and Molly, a couple yearning for a child. When Molly falls...
Dan Abrams’ Mediaite to get major video upgrade and YouTube channel
Mediaite, the news website founded by Dan Abrams, has announced plans for a major investment in a new YouTube channel and accompanying video operation. The ramping up of activity will involve launching new shows and inking deals with media talent. A new video...