Digital i data on long-form YouTube viewing a “wake up call” for producers
Consumption of long-form YouTube content is rising rapidly in the US, according to streaming data analysis firm Digital i. New research shows that long-form accounted for 73% of all viewing time on the platform by the end of October 2024. Digital i’s findings indicate...
Digital-first pioneer Rooster Teeth back from the dead
Rooster Teeth, one of the early pioneers of digital-first content, is back in business – less than a year after it was shut down by parent company Warner Bros Discovery. The brand and some of its original IP has been acquired by one of its original creators Burnie...
Snapchat reports rising revenues, increased users
Snap Inc, the company behind Snapchat, has unveiled a 16% year on year increase in revenues for the full year ended December 31, 2024. Total revenues for 2024 weighed in at $5.36bn in 2024, compared to $4.6bn for the year before. Net loss for the same period was $698...
Banijay UK seeks to staff up its new Social Studio team
Global production powerhouse Banijay is looking to ramp up its digital capabilities in the UK, with new staff hires on the horizon. Putting out the call via LinkedIn, Banijay UK head of digital Liv Moss (pictured) said the company is looking for a digital channels...