George Cudmore joins ITV Studios as digital channels director

George Cudmore joins ITV Studios as digital channels director

Leading UK content business ITV Studios has appointed George Cudmore as digital channels director. Announcing the news via LinkedIn, Cudmore said the role will involve “managing and growing their digital portfolio across social & YouTube.” Cudmore has spent the...
Kaizen effect may hold key to cinema industry survival

Kaizen effect may hold key to cinema industry survival

While there is undoubtedly money to be made from ad revenue share on social media platforms, one of the key insights to have emerged in recent years is that the way for creators to unlock real value is to offer their fans multiple opportunities to engage. Engagement...
NRJ 12 stakes bet on digital first format Poker Society

NRJ 12 stakes bet on digital first format Poker Society

After a successful launch on YouTube, competition format Poker Society is coming to French broadcast channel NRJ 12 (Wednesday, September 25). The shift is the latest example of traditional TV mining social media platforms for compelling IP. The format, created by...