MrBeast and Fede Vigevani unveil creator basketball showdown
YouTube star MrBeast has used Instagram Reels to announce plans for a basketball showdown between English-speaking and Spanish-speaking digital-first creators. The ‘Basketball Stars’ event will take place on April 25 with MrBeast choosing the English-speaking side and...
Omdia research chief highlights the rise of microdramas and the role of YouTube in saving cinema
Maria Rua Aguete, head of media and entertainment at research firm Omdia, has shared a couple of interesting insights into digital-first media this week. Firstly, drawing on a report by Omdia colleague Jun Wen Woo, she noted a rise of short-form storytelling in the...
Laithwaites to be launch partner of social-first food and drink channel Channel 4 Served
Channel 4 has named leading wine retailer Laithwaites as the launch partner of its soon-to-launch social-first food and drink channel, Channel 4 Served. Channel 4 Served launches in May across Instagram, TikTok and YouTube Shorts, offering chef creator-led short-form...
Final call to register for TellyCast’s How To Make Money In Digital – April 3
With just 48 hours to go, TellyCast is making a final call for registration for How to Make Money in Digital , a ground-breaking event that will provides delegates with practical advice on how to build a sustainable digital-first content strategy. Tickets are selling...