QVC launches 24/7 live shopping streams on TikTok
Live shopping pioneer QVC Group has unveiled a strategic agreement to host 24/7 live shopping streams featuring its brands, products, and talent on TikTok. Building on QVC’s established capabilities in live content production and discovery-driven retail, shoppers will...
MrBeast and Fede Vigevani unveil creator basketball showdown
YouTube star MrBeast has used Instagram Reels to announce plans for a basketball showdown between English-speaking and Spanish-speaking digital-first creators. The ‘Basketball Stars’ event will take place on April 25 with MrBeast choosing the English-speaking side and...
Omdia research chief highlights the rise of microdramas and the role of YouTube in saving cinema
Maria Rua Aguete, head of media and entertainment at research firm Omdia, has shared a couple of interesting insights into digital-first media this week. Firstly, drawing on a report by Omdia colleague Jun Wen Woo, she noted a rise of short-form storytelling in the...
Laithwaites to be launch partner of social-first food and drink channel Channel 4 Served
Channel 4 has named leading wine retailer Laithwaites as the launch partner of its soon-to-launch social-first food and drink channel, Channel 4 Served. Channel 4 Served launches in May across Instagram, TikTok and YouTube Shorts, offering chef creator-led short-form...