Indian government stumps up $1bn to drive creator economy
The Indian government has announced plans to set up a $1 Billion Fund to boost the country’s creator economy. News of the fund came as Mumbai prepares to host the first-ever WAVES Summit (May 1-4) – an event that is hopes will become the media and entertainment...
Spirit Studios invites IP owners and producers to join its MCN
Next generation production company Spirit Studios is inviting production companies and IP owners to join its YouTube Multi-Channel Network (MCN). Spirit, which works with brands like The Lion Whisperer, has been running an MCN for years. But now the company sees an...
US Influencer marketing spending to top $10 billion in 2025, says Emarketer
Influencer marketing spending will surpass $10 billion in the US in 2025, according to Emarketer – one year earlier than the firm previously predicted. The company said: “We previously expected spending to reach the $10 billion mark in 2026. Last year, brands...
Channel 4 greenlights digital-first drama Beth for YouTube
Channel 4 has commissioned its first digital original drama to broadcast on Channel 4’s YouTube, as well as Channel 4 Streaming and linear. Titled Beth, it is a three-part science fiction drama about Joe and Molly, a couple yearning for a child. When Molly falls...
