48% of advertisers see creator activations as a “must buy”, reports IAB US, but selection challenges persist
The creator economy has cemented its place as a core component of brand media strategies, according to the Interactive Advertising Bureau’s (IAB) 2025 Creator Economy Ad Spend & Strategy report, released this week. The study shows US creator-driven ad spend has...
History Hit drops 50-minute doc about Libya’s archaeological heritage
Streaming service and podcast network History Hit has released its latest original documentary, Ancient Adventures: Libya, a 50-minute exploration of one of the world’s least-seen archaeological frontiers. The platform said it is “the first international documentary...
Slow Ventures invests $1.1m in physiotherapist-creator Tayla Cannon
Early-stage venture firm Slow Ventures has invested $1.1 million in physiotherapist and content creator Tayla Cannon, marking one of the first big pay outs from the firm’s $60m Creator Fund. The fund aims to support creators building businesses around high-value...
MrBeast unveils season two premiere date for Amazon Prime’s Beast Games
YouTube titan Jimmy ‘MrBeast Donaldson has officially announced the second season of his Amazon Prime Video reality series Beast Games. Commenting via X, he said the new series will launch on January 7 2026, with the first three episodes dropping at once and then...