QVC launches 24/7 live shopping streams on TikTok

QVC launches 24/7 live shopping streams on TikTok

Live shopping pioneer QVC Group has unveiled a strategic agreement to host 24/7 live shopping streams featuring its brands, products, and talent on TikTok. Building on QVC’s established capabilities in live content production and discovery-driven retail, shoppers will...
MrBeast and Fede Vigevani unveil creator basketball showdown

MrBeast and Fede Vigevani unveil creator basketball showdown

YouTube star MrBeast has used Instagram Reels to announce plans for a basketball showdown between English-speaking and Spanish-speaking digital-first creators. The ‘Basketball Stars’ event will take place on April 25 with MrBeast choosing the English-speaking side and...
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