Meta and Alphabet post Q1, 2023 results: Key Takeaways
Big tech financial results are like buses. You hear nothing for months then suddenly there is an outpouring of information and insights in the space of a few days. For this week’s download, The Drop takes a look at Meta and Alphabet’s latest headlines. Meta (owner of...
Plotting a path for LADbible Group: How the US, TikTok and brand partnerships hold the key to success for digital first heavyweight
Not many digital first producers and publishers have managed to monetise social content at scale. But one of the few to have done so is LADbible Group (LBG). This week, LBG Media released its annual report for 2022. For the latest edition of The Drop, we take a look...
BBC Studios’ new ad sales function – an overview
Following BBC Studios’ Social’s launch of a dedicated ad sales team, we delved into the detail of the offering and how it benefits advertisers. What does BBC Studios’ new ad sales function offer advertisers? BBC Studios Social is now proactively offering...
Digital Native: how Brandon B built a creator-led production company
Brandon Baum is a 23-year old content creator, better known to his social media fan base as Brandon B. With a total audience of around 9 million followers, Baum has managed to amass more than 5 billion global views in just two years. In late 2022, he established a new...