Digital Native: how Brandon B built a creator-led production company

Apr 13, 2023

Brandon Baum is a 23-year old content creator, better known to his social media fan base as Brandon B. With a total audience of around 9 million followers, Baum has managed to amass more than 5 billion global views in just two years. In late 2022, he established a new...

Brand ambassador: forging authentic partnerships with content & talent

Apr 6, 2023

Sam Glynne is head of UTA’s Entertainment & Culture Marketing group in EMEA. Previously head of Global Branded Entertainment at Fremantle, she was drafted in last year to set up the EMEA branch. In her new role, she manages UTA’s brand clients and is building the...

I want my MTV: Reimagining an iconic media brand for Gen Z

Mar 31, 2023

Cat Collins is VP, international, digital & social, MTV Entertainment Studios – part of global entertainment group Paramount. Having started out as an entertainment journalist, the last 15 years of her career have seen her develop her digital first skills at...

PQR: The Drop’s Quarterly Review of Platform Trends & Themes Q1: 23

Mar 23, 2023

2023 is already shaping up as a pivotal year for social media platforms. Will TikTok be banned in the US? Will Elon Musk manage to revive Twitter’s fortunes? Can YouTube creators make money out of Shorts? In The Drop’s first Platform Quarterly Review (PQR), we look...

Gamechangers: How MonRae helps digital first talent build careers

Mar 9, 2023

Bronagh Monahan is co-founder of MonRae, a talent management and production company that she launched in partnership with former Endemol exec Elspeth Rae in 2021. A singer-songwriter by background, Monahan established her digital-first credentials at Gleam Futures...

Audiences & Authenticity, Diversification & Data: How Social Publishers are building businesses that generate multiple revenue streams

Mar 2, 2023

Tellycast’s first-ever Digital Content Forum was held on November 30th at the BFI. Sponsored by BBC Studios, the event attracted a dynamic crowd of digital-first studios, broadcasters, branded content experts, social publishers, podcasters and video creators. During...