The Real World: How digital creators have diversified their businesses with IRL brand extensions
One of the key messages that has come through loud and clear since the launch of The Drop in January is that most digital-first creators/studios struggle to make a living purely from the ad revenue around their content. With vast fan-bases required to generate a...
Free Spirit: Matt Campion describes Spirit Studios’ entrepreneurial approach to content creation
Matt Campion is creative director and co-founder of Spirit Studios, a cross-platform production company supported by Channel 4’s indie growth fund. Under Campion’s stewardship, Spirit has created TV series such as ITV’s The Stand Up Sketch Show and digital first...
Building A Brighter Future: Exploring Future Studios’ game plan with chief creative officer John Farrar
Future Studios, a division of Future PLC, has emerged as one of the leading content creation businesses in the digital-first arena. Formed following the £23.5m acquisition of Barcroft Media in 2019, it produces high volumes of content for social platforms, TV and the...
Understanding the UK creator economy: Eight talking points from the new TellyCast/K7 Media report
This month, The Drop’s sister platform TellyCast joined forces with K7 Media to launch a new report about the digital content ecosystem. Entitled Like & Subscribe: Understanding the UK Creator Economy, the report set out to provide a broad insight into this...