Understanding the UK creator economy: Eight talking points from the new TellyCast/K7 Media report
This month, The Drop’s sister platform TellyCast joined forces with K7 Media to launch a new report about the digital content ecosystem. Entitled Like & Subscribe: Understanding the UK Creator Economy, the report set out to provide a broad insight into this...
Absolute Zero: Channel 4’s Sacha Khari outlines the strategy behind 4.0
Last week, UK producer’s association PACT held a seminar for its members called Beyond The Box. Designed to help film and television creators make the most of opportunities in the multiplatform world, it featured speakers from leading digital first companies including...
Meta and Alphabet post Q1, 2023 results: Key Takeaways
Big tech financial results are like buses. You hear nothing for months then suddenly there is an outpouring of information and insights in the space of a few days. For this week’s download, The Drop takes a look at Meta and Alphabet’s latest headlines. Meta (owner of...
Plotting a path for LADbible Group: How the US, TikTok and brand partnerships hold the key to success for digital first heavyweight
Not many digital first producers and publishers have managed to monetise social content at scale. But one of the few to have done so is LADbible Group (LBG). This week, LBG Media released its annual report for 2022. For the latest edition of The Drop, we take a look...
