Commissioning roulette vs digital content creation: Why social is the real opportunity for TV production companies
CoLab x Co-Founder Matt Ford has worked at broadcasters, social publishers, production companies, both traditional and digital, and with talent & creator agencies – he’s seen it all. In this exclusive opinion piece for The Drop, he argues that there is a golden...
Clone Heads: How Objekt worked with C4.0 on its new doppelganger format
Alex Kempner and Bart Frank, co-founders of innovative production company Objekt, have established a strong track record in digital first content creation. Here, Alex offers some insights into Clone Heads, an innovative and irreverent two-part comedy game show for...
Fed up of development hell? Then bypass the content gatekeepers
In recent years, I have had countless conversations with talented people in the TV production business about what I typically refer to as “guerrilla commissioning”. In simple terms, it’s a kind of DIY alternative to the tired, time consuming methods of...
Formats – the next frontier for digital content creators?
Over the course of the last six months, one central theme has kept coming up in The Drop’s stories – how can digital first content producers turn their creativity into cash? The answer, it seems, is multiple revenue streams, with platform ad revenue share, branded...
