The New Golden Age of Content
2025 and the Rise of the Digital Powerhouse Since 2023, the media narrative has focused on the decline of traditional linear TV, particularly in the UK. While the traditional broadcast model faces significant challenges, this narrow perspective overlooks an exciting...
Branded Social Content: The New Frontier for Brand Engagement
In an era where traditional marketing methods face increasing scrutiny and diminishing returns, brands are swiftly redirecting their focus to the burgeoning world of branded social content. The TellyCast Digital Content Forum, held in November 2024, hosted a...
Sweating the Small (Big) Stuff: The Secrets to Digital Success from the Experts Behind YouTube’s Biggest Hits
In a media landscape increasingly defined by digital-first content, standing out on platforms like YouTube has never been more challenging—or more lucrative. At the recent TellyCast Digital Content Forum, an expert panel pulled back the curtain on what it really takes...
Ed Sayer – How to save TV
Happy New Year! I hope you’ve worked off the overindulgence and are ready for the year ahead. “Thrive in ‘25!” Right? Or is it more like “Exist to ’26?” Let’s hope not, but I fear the upswing everyone’s banking on for TV might never materialise. Last month on...