Netflix Shifts Focus to Digital-First Creators and Broader Content Strategies
Netflix has signalled its intention to double down on content creator partnerships and expand its digital-first programming strategy as part of its 2025 roadmap. The streaming giant’s Q4 2024 earnings call revealed a strategic emphasis on cultivating fresh talent and...
Piers Morgan’s Digital Evolution: Uncensored Ambitions and the Power of YouTube
Piers Morgan has never been one to shy away from a challenge. Over a career that has seen him stride confidently through tabloid newsrooms, primetime television, and fiery interviews, the 58-year-old media powerhouse is now embracing a new frontier: the digital...
2025 and beyond: digital-first thought leaders share predictions for watershed year
2024 was a seismically significant year for the creator economy and its relationship with the traditional media business. Social media’s answer to Godzilla, Mr Beast, conquered Amazon while The Sidemen struck a deal with Netflix. TikTok continued to drive trends in...
The New Golden Age of Content
2025 and the Rise of the Digital Powerhouse Since 2023, the media narrative has focused on the decline of traditional linear TV, particularly in the UK. While the traditional broadcast model faces significant challenges, this narrow perspective overlooks an exciting...
