Our YouTube Adventure
2025 is all about taking a deep breath, believing in our brilliance and going for it! And our YouTube adventure so far has definitely been a rollercoaster of emotions. Over the course of 2024 it became increasingly obvious that launching a direct-to-consumer division...
How ITV Studios’ Zoo 55 Plans to Innovate in Digital
ITV Studios recently launched Zoo 55, its new digital-first label focused on FAST channels, social video, and gaming. As The Drop previously reported, the unit is designed to unlock new value from ITV’s vast content archive while positioning the company at the...
From The Valley to Wembley: How After Party Studios Helped Sidemen’s Charity Match Break Records
Last weekend, we had the absolute honour of producing Sidemen’s sell-out charity football match at Wembley Stadium. Attracting over 2.5 million live streams and 17 million+ on catch up, it raised over £4.5 million for charity. Seeing those insane numbers and absorbing...
The Power of Owning Digital Formats in a New Era
The media world is shifting fast. TV and digital are blending, and traditional broadcasters are no longer the gatekeepers of great content. If you need proof, look no further than Beast Games landing on Amazon and Netflix picking up the Sidemen’s Inside. At Objekt,...