The Battle for Relevance: Media in the Age of the Creator Economy

The Battle for Relevance: Media in the Age of the Creator Economy

At MIPCOM, the annual gathering of media executives in Cannes, Evan Shapiro’s chat with me on our TellyCast Live from the Palais livestream delivered a stark reality check for legacy media players. Shapiro, a media industry veteran known for his provocative insights,...
A pivotal industry moment, but no time to rest on our laurels

A pivotal industry moment, but no time to rest on our laurels

Last week, YouTube announced they were the No. 1 streamed platform on TV. As part of their annual results, Channel 4 also reported that, under the inspired leadership of Matt Risley, digital content was responsible for nearly a ⅓ of revenue. A pivotal moment and an...
How We Stacked Two International YouTube Series

How We Stacked Two International YouTube Series

“Big ambition, fierce organisation and commercial imagination are key to unlocking margin in digital projects,” says Lucy Smith, founder of Fawkes Digital, who reveals how the team stacked two international YouTube series – Korean Tourism Organisation’s ‘Korea Ladder’...