From The Valley to Wembley: How After Party Studios Helped Sidemen’s Charity Match Break Records
Last weekend, we had the absolute honour of producing Sidemen’s sell-out charity football match at Wembley Stadium. Attracting over 2.5 million live streams and 17 million+ on catch up, it raised over £4.5 million for charity. Seeing those insane numbers and absorbing...
The Power of Owning Digital Formats in a New Era
The media world is shifting fast. TV and digital are blending, and traditional broadcasters are no longer the gatekeepers of great content. If you need proof, look no further than Beast Games landing on Amazon and Netflix picking up the Sidemen’s Inside. At Objekt,...
Platforms for Growth: How Snap, TikTok & Twitch are Shaping Digital Media
The evolution of digital content continues at an unrelenting pace, with social platforms redefining how media companies, publishers, and creators engage audiences. At the TellyCast Digital Content Forum, industry heavyweights from TikTok, Twitch, and Snapchat provided...
Netflix Shifts Focus to Digital-First Creators and Broader Content Strategies
Netflix has signalled its intention to double down on content creator partnerships and expand its digital-first programming strategy as part of its 2025 roadmap. The streaming giant’s Q4 2024 earnings call revealed a strategic emphasis on cultivating fresh talent and...