Caspar Norman, former Chief Operating Officer at Barcroft Studios has joined Supercar Blondie media network SB Media Group as Chief Operating Officer.
He reunites with former Barcroft Studios colleague Alex Morris, who is SB Media Group’s Chief Creative Officer.
Initially established by Australian supercar content creator Alex Hirschi, known online as Supercar Blondie, SB Media Group has grown into a digital media network with a roster of talent, an automotive design studio, and a portfolio of channels and shows across Supercarblondie.com, YouTube (17m subscribers), Instagram (15m followers), Facebook (55m followers), TikTok (16m), Snapchat (2m), Twitter, and BilBili.
Based in Dubai and Boston with a car design studio in Prague and offices in London and Manchester, SB Media Group generates over 2 billion views per month with digital channels focused on cars, design and technology.
On a LinkedIn post, Norman said “Supercar Blondie has blazed a trail in the industry, and now with a network with over 110m followers, it’s a hugely exciting time as we scale into a global media brand. We’re growing rapidly and 2024 is shaping up to be a big year!”
Norman is also a member of digital channel owner and distributor Quintus Studios’ advisory board, consulting on content monetisation strategy.
