Manchester-based digital media business KOMI Group has secured an additional £5.5 million in growth capital investment from SME investment group BGF. This follows a previous multi-million-pound investment from BGF in November 2022. BGF said the new tranche of funding will allow KOMI to continue its growth trajectory, with an enhanced focus on international expansion and strategic M&A.
According to BGF, KOMI has already experienced strong growth with BGF’s backing, expanding its followers from 40 million to 113 million, across 46 brands. The business has also launched a talent offering, KOMI Talent, which has grown by 130% y-o-y.
Founded in 2015, KOMI Group is led by founder and CEO Andrew Trotman, group managing director Sam Lenehan, and CFO Tom Moran. Some of its key social-first brands include Get Lost, Go Fetch, The Recipe Club and The Tradesman.
Lenehan (pictured) said: “With renewed backing, we’ll look at US acquisitions where we can partner with agile, independent companies, to drive innovation and grow more rapidly as a combined entity. We were attracted to BGF because of its flexible model and ability to provide follow-on funding, so we can capitalise on growth opportunities. We have a number of live opportunities ready to put the capital to work.”
KOMI works across all major social media platforms, creating and curating social-first content to entertain its global audience base. It also works with content creators, brands, media agencies and production houses, to drive social media strategies that achieve against a business’ objectives. In addition, it licences curated content used by the world’s biggest media outlets and supporting influencers’ content generation.
Trotman added: “It took us six years to hit our first month with one billion views. It’s taken one year to double that. This investment will allow us to accelerate that growth.”
