Content powerhouse Banijay Entertainment (Masterchef, Survivor, Big Brother) has acquired the exclusive format rights for The Infiltrators, a heist-themed gameshow from Cowshed Studios, the production company within creative agency, Cowshed Collective. The deal was brokered by Luci Sanan at 53 Degrees North Media.
Originally launched on Channel 4’s digital first brand, Channel 4.0, The Infiltrators is a gameshow featuring content creators posing as mastermind thieves. The format revolves around the contestants as they infiltrate an eccentric billionaire’s home and navigate a complex security system in a series of weird and wild physical challenges.
Helen Greatorex, head of acquisitions at Banijay Entertainment said: “We’re always looking to discover new content from all sources, and this unique deal showcases the brilliant creativity we seek to complement our own IP portfolio. With its high viewership and retention, and strong potential for recommissions, this budget-friendly format is well-suited for production companies across Banijay Entertainment looking to pitch series with elements of escape rooms, strategic gameplay, and popular game shows.”
George Cowin, co-founder & CEO at Cowshed Creative, added: “The Infiltrators is a highly adaptable format, and while we launched on Channel 4.0, this could easily sit on linear or streaming platforms. With Banijay Entertainment’s expertise and global reach, we see great international potential.”
