Ampere Analysis talks social video, VoD formats and IP power

Ampere Analysis talks social video, VoD formats and IP power

Nov 8, 2024

With a room full of data-hungry digital-first professionals at the TellyCast Digital Content Forum, Ampere Analysis principal analyst Hannah Walsh had a receptive audience for her company’s research into the evolving market landscape. Walsh admitted that “the video...
Sweating the small (big) stuff: Data and digital-first success

Sweating the small (big) stuff: Data and digital-first success

Nov 7, 2024

Anyone publishing digital-first content has a wealth of data at their fingertips on how audiences are reacting to it. But how best to make use of that? A panel at the TellyCast Digital Content Forum today offered some advice on this and other digital strategy...
YouTube vs TV: ‘Experimentation is the only way you learn’

YouTube vs TV: ‘Experimentation is the only way you learn’

Nov 7, 2024

YouTube is a direct rival for traditional broadcasters, especially when it comes to the eyeballs of younger viewers. Yet it is also a valuable promotional platform and partner for the established TV industry: complementing it rather than simply replacing it. Does that...
Snap, TikTok and Twitch talk creators, partnerships… and pens!

Snap, TikTok and Twitch talk creators, partnerships… and pens!

Nov 7, 2024

Snap, TikTok and Twitch are competing fiercely for the hearts (and content) of digital-first creators, but this morning they came together for a panel session at the TellyCast Digital Content Forum. Moderated by Deadline’s SVP content, international Stewart Clarke,...