Staff reporter, Author at The Drop

LADbible Group launches LADstudios into US, unveils debut formats

Jul 3, 2023

LADbible Group launches LADstudios, its factual entertainment division, in the US. According to LBG, the move will “cement the publisher’s ambition to develop original content in the region. This is to target younger generation on its platforms.” LBG stated that...

TikTok pushes brand/creator collaboration via Creative Challenge initiative

Jun 29, 2023

TikTok is testing a new feature to enable collaboration between short-form digital-first creators and brands. It’s called TikTok Creative Challenge, and it allows creators to submit video ads to brand challenges. They can receive rewards based on the performance...

Morris and Wigley recruited to accelerate SB Media Group expansion

Jun 29, 2023

SB Media Group has appointed Alex Morris and James Wigley to drive global expansion. This is for the business which owns Supercar Blondie, a leading automotive entertainment brand. They have a community of around 95 million followers worldwide. Based in Dubai and...

Unilever and TikTok announce creator-led #CleanTok partnership

Jun 28, 2023

TikTok has unveiled a partnership with FMCG giant Unilever around its #CleanTok community, which the platform says has generated 78 billion views to date. Explaining the backdrop, TikTok said the cleaning-obsessed community “has taken the once mundane category of...

BBC Studios hires Twitter alum for social ad sales drive

Jun 28, 2023

BBC Studios, the commercial subsidiary of the BBC, has appointed Julie Mayville as director of social advertising sales, effective immediately. Mayville will be responsible for creating and implementing the commercial strategy and go-to-market launch for the company’s...