Channel 4 spotlights digital first performance in new Annual Report

Channel 4 spotlights digital first performance in new Annual Report

UK broadcaster Channel 4 has used its 2022 Annual Report to herald the performance of digital first platform Channel 4.0. Launched in October 2022, Channel 4 said that the platform has generated more than 42m views, with 75% from 13-24 year-olds. Commenting, Channel 4...
Manchester United expands social footprint with new Snapchat profile

Manchester United expands social footprint with new Snapchat profile

English Premier League football club Manchester United has launched its first official profile on Snapchat. Announcing the news, the globally renowned club said it is on “a mission to inspire and entertain millions of fans around the world with new experiences that...
Insight TV partners Gatsby for Wu-Tang Clan digital-led production

Insight TV partners Gatsby for Wu-Tang Clan digital-led production

Amsterdam-based Insight TV, which creates millennial-focused global channels, has unveiled its first-ever social-first integrated production: New York State of Mind. Created in partnership with Gatsby Shoes, the four-episode series delves deep into the life of Young...