Staff reporter, Author at The Drop

BBC Studios appoints Nat Poulter as VP of Digital

Sep 12, 2023

BBC Studios has hired Nat Poulter, former Co-CEO of global social publisher Jungle Creations, as Vice President of Digital – Commercial. Poulter will be responsible for building a cross-platform digital consumer proposition. In this new role, Poulter will be...

Britanny Broksi launches YouTube interview format Royal Court

Jul 21, 2023

Social media star Brittany Broksi has launched a digital-first celebrity talk show format called Royal Court. Revealed in an interview with Rolling Stone, the news series kicks off on YouTube today (July 20) with special guest musician Orville Peck. Although the show...

Pearpop links brands and creators with Boost Mode feature

Jul 20, 2023

Online platform Pearpop, which describes itself as a marketplace for social collaborations, has unveiled a new feature called ‘Boost Mode’. Designed to strengthen the bond between brands and digital-first creators, it allows brands that are active on the platform to...

Descript survey spotlights creative and commercial impact of Generative AI

Jul 19, 2023

Almost two-thirds of content creators have tried using generative AI tools, according to Descript, a US-based company that provides a state of the art full-workflow video and audio editor system. The eye-catching figure is one of several AI-related findings to emerge...

Cowshed Collective’s Ford and Hamizadeh launch branded content agency CoLab X

Jul 18, 2023

Cowshed Collective MD Matt Ford is launching a new agency that will “unite talent and brands through content”. Called CoLab X, the agency is co-founded by Ford and another member of Cowshed Collective’s leadership team Maryam Hamizadeh. Explaining the goal of the new...