Night Media’s Reed Duchscher: A memo to creators

Jun 30, 2023

Former NFL manager turned entrepreneur and investor, Reed Duchscher is the founder of digital-first talent agency Night Media. Based out of Dallas, Duchscher works with leading social influencers like Dude Perfect, MrBeast and Preston. He has shared valuable insights...

BBC Studios launches ad sales function

Mar 30, 2023

BBC Studios’ social team has launched a bespoke in-house ad sales function to drive revenue across social platforms including YouTube and Snapchat. According to BBCS, the new ad solution means advertisers can now directly align with 90+ premium BBC Studios’ social...

Aux Mode provides free to use YouTube Shorts revenue calculator

Mar 29, 2023

Content monetisation, insights and IP protection consultancy Aux Mode has created a free to use calculator that shows how much money creators should in theory be making under YouTube Shorts’ recently launched monetisation programme. According to Aux Mode, based on the...

TikTok CEO meets US Congress in bid to diffuse political hostility

Mar 23, 2023

ByteDance-owned social media platform TikTok has launched a charm offensive to try and distance itself from accusations that it is a clandestine espionage tool for China. TikTok CEO Shou Zi Chew appeared before the US Congress in Washington DC on Thursday and faced...

Pinterest unveils wide-ranging video origination deal with Dotdash Meredith

Mar 23, 2023

Social media platform Pinterest has announced a year-long partnership with IAC-owned digital publisher Dotdash Meredith that will bring nearly 200 original videos to the platform, timed with key periods in the calendar such as wedding season and holidays. Dotdash...