How ITV Studios’ Zoo 55 Plans to Innovate in Digital

How ITV Studios’ Zoo 55 Plans to Innovate in Digital

ITV Studios recently launched Zoo 55, its new digital-first label focused on FAST channels, social video, and gaming. As The Drop previously reported, the unit is designed to unlock new value from ITV’s vast content archive while positioning the company at the...
Athena Witter launches digital entertainment consultancy Engine Pop

Athena Witter launches digital entertainment consultancy Engine Pop

Athena Witter, the former Vice President of Digital Content & Programming at BBC Studios, has launched Engine Pop, a new consultancy designed to help entertainment brands navigate the increasingly complex digital content landscape. With extensive experience in...
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