Mother’s Best Child delivers Pizza Spa hit for Domino’s and Channel 4

Dec 2, 2024

Channel 4 and Domino Pizza’s hilarious Pizza Spa collaboration has clocked up more than 400,000 views since it launched last week. The tongue in cheek 5 minute film sees guests pay thousands of pounds a night to enjoy tomato and pepperoni facials, pizza vastas and...

Immediate and Stella Artois forge imaginative branded content partnership

Nov 29, 2024

Immediate, the Hubert Burda-owned media company that owns and operates brands including Radio Times, Good Food, BBC History Magazine and Olive, has unveiled a multi-platform partnership with lager brand Stella Artois Unfiltered. The collaboration will see Stella...

Reddit, Quora and TikTok shine in Ofcom Online Nation Report 2024

Nov 28, 2024

UK media regulator Ofcom has just released its annual Online Nation Report, a comprehensive breakdown of how UK audiences consume digital media. Among its key findings for 2024 is that discussion forum Reddit has overtaken Elon Musk’s X (formerly Twitter) to become...

Spirit Studios to launch partnership-based multi-platform content creation division IP360 in new year

Nov 27, 2024

Spirit Studios has announced plans for a new partnerships division, IP360, designed to transform creative ideas into multi-platform content brands. Launching in 2025, IP360 will empower media owners, publishers, brands, distributors and financiers to bring their...

Cowshed Collective creates The Heist as part of new content collaboration with boohooMAN

Nov 26, 2024

Menswear fashion brand boohooMAN dropped a new entertainment show on its branded YouTube channel this week. Called The Heist, the 24-minute single episode was created by Cowshed Studios, part of Cowshed Collective. The new show is part of a broader partnership which...