Jake Paul’s W breaks records at Walmart, secures multi-million dollar backing

Aug 7, 2024

Leading digital first creators continue to be magnets for investors as they rollout new products into traditional FMCG product areas. Following in the footsteps of MrBeast (Feastables) and Sidemen (Best Cereals), Jake Paul’s men’s personal care brand W has...

Little Dot Studios seals pact with Pro7Sat1-backed Studio71 and JOYN

Aug 6, 2024

All3Media-owned content studio and digital media network Little Dot Studios has unveiled a new partnership between its German office and ProSiebenSat.1-owned digital enterprise Studio71. The pact involves the launch of two factual-based channel brands on the German...

Digital platforms consolidate leadership over TV among young audiences

Aug 5, 2024

For the first time, less than half of UK-based 16-24-year-olds are watching broadcast TV in an average week, according to media regulator Ofcom’s annual study into the nation’s media habits. Just 48% of young audiences tuned in during an average week last year, down...

TellyCast Digital Content Forum launches buyer’s lounge ‘The Bridge’, with Quintus Studios attached as sponsor

Aug 2, 2024

TellyCast, the leading international TV industry podcast and events business (and owner of The Drop), has unveiled plans for a dedicated Buyers Lounge at this year’s edition of the Digital Content Forum (November 7th, BFI Southbank). Entitled The Bridge, the...

Digital creator investor Electrify forges alliance with aviation channel Mentour Pilot

Aug 1, 2024

UK-based Electrify Video Partners has invested in leading aviation YouTube channels Mentour Pilot and Mentour Now. Electrify said the strategic partnership demonstrates its “continued commitment to investing in informative and inspirational creators”. Mentour Pilot,...