SiriusXM strikes mother of all deals with Call Her Daddy’s Alex Cooper

Aug 21, 2024

Liberty Media-backed audio entertainment giant SiriusXM has unveiled an extensive new multi-year agreement with global podcast powerhouse Alex Cooper, host and executive producer behind top-ranking podcast Call Her Daddy. The deal, estimated to be worth between...

Channel 4 races past 1.6bn social views in first seven months of 2024

Aug 20, 2024

Channel 4 has released data which shows its social audiences are growing rapidly. For the period from January 1 to August 4, the media firm passed 1.6 billion UK views, powered by a 331% increase in UK views of full episodes on YouTube. Across the year so far shows...

‘Olympic Influencer’ Tom Daley teams with Malibu on social campaign

Aug 19, 2024

Paris 2024 is widely acknowledged to have been a landmark for ‘Olympic Influencers’. With the International Olympic Committee relaxing the rules relating to social media activity by athletes, the likes of Ilona Maher and Fred Richard have emerged as global stars this...

Channel 4 and Brooklyn Brewery invite Kojey Radical to host Block Party

Aug 16, 2024

Channel 4 Sales has unveiled its first campaign partnership with Carlsberg in a social series for craft beer brand Brooklyn Brewery. The series is available on Channel 4’s YouTube, Facebook and Instagram pages, as well as on Channel 4 Streaming. Featuring British...

More speakers revealed for TellyCast Digital Content Forum 2024

Aug 15, 2024

TellyCast, the leading international TV industry podcast and events business and owner of The Drop has announced a second wave of speakers for the TellyCast Digital Content Forum 2024, Europe’s only industry event dedicated to the digital-first content sector. The new...