ITV diversity strand Fresh Cuts shifts to digital-first short-form model

Aug 27, 2024

ITV and MultiStory Media, part of ITV Studios, has announced the return of the Fresh Cuts diversity strand. This year, for the first time, selected talent will produce/direct short-form series which will air on streaming platform ITVX and ITV’s digital channels as...

Moonbug expands YouTube preschool hit Cocomelon into live action

Aug 26, 2024

YouTube preschool kids phenomenon Cocomelon is getting its first live action spin off. Called Melon Patch Classroom, the new series will focus on a popular character called Ms Appleberry and was revealed in a teaser trailer. Owned by Candle Media division Moonbug...

After a brat summer, get ready for a ‘demure’ autumn

Aug 23, 2024

While 2023 was the year of Barbie and the ‘swifties’, 2024 will be remembered as the year that Charlie XCX inspired a ‘brat summer’. Or will it? Just as the marketing community started dissecting the implications of brat, along comes a transgender influencer called...

YouTube continues to eat into traditional TV strongholds

Aug 22, 2024

YouTube’s emergence as the world’s leading streaming platform has been emphatically underlined this week by two new pieces of research. Firstly, the latest edition of Beano Brain’s 100 Coolest Brands Report has named YouTube as Generation Alpha’s (aged 7-14) favourite...

SiriusXM strikes mother of all deals with Call Her Daddy’s Alex Cooper

Aug 21, 2024

Liberty Media-backed audio entertainment giant SiriusXM has unveiled an extensive new multi-year agreement with global podcast powerhouse Alex Cooper, host and executive producer behind top-ranking podcast Call Her Daddy. The deal, estimated to be worth between...