Andy Fry, Author at The Drop

Athena Witter “closes chapter’ at BBC Studios

Mar 4, 2025

BBC Studios VP of digital content and programming Athena Witter has announced that she is move on to new pastures. After almost four years with BBCS, she revealed that she is “closing my BBC Studios chapter. After an incredible and successful journey as VP of digital...

TheSoul Publishing’s Potrel advises digital-first newcomers to go “niche”

Mar 4, 2025

Victor Potrel, SVP of partnerships and creator services at digital first giant TheSoul Publishing has advised newcomers to YouTube to prioritise niche offerings. Speaking during a wide-ranging podcast interview with TellyCast’s Justin Crosby, Potrel advised digital...

Particle6 secures new digital greenlight from Hearst Networks EMEA

Mar 3, 2025

Next-gen indie Particle6 Productions has secured a new commission from Hearst Networks EMEA, entitled Two Sides of History. The digital-first greenlight follows the recent commission of True Crime Secrets, which involved the same partners. Two Sides of History is a...

Reels to become a stand-alone app?

Mar 3, 2025

Reports are circulating that Meta, the company behind Facebook and Instagram, is considering launching its short-form video feature Reels as a stand-alone app. The move is being interpreted as a pre-emptive bid by Meta to seize a competitive advantage if Chinese-owned...

YouTube EMEA chief says video sharing platform won’t go back to original production

Feb 28, 2025

Pedro Pina, head of YouTube EMEA, told MIP London delegates this week that the video sharing platform has no intention of getting into original production again. Speaking to media analyst Evan Shapiro at the inaugural event, Pina insisted that the Google-owned...