YouTube EMEA chief says video sharing platform won’t go back to original production

Feb 28, 2025

Pedro Pina, head of YouTube EMEA, told MIP London delegates this week that the video sharing platform has no intention of getting into original production again. Speaking to media analyst Evan Shapiro at the inaugural event, Pina insisted that the Google-owned...

MrBeast is in talks that could value his activities at $5bn, says Bloomberg

Feb 28, 2025

Bloomberg is reporting that YouTube megastar Jimmy Donaldson, aka Mr Beast, is seeking to raise hundreds of millions of dollars to fund his off-platform ventures. If successful, it would value his company at an eye-watering $5bn. Donaldson’s plan is to create a...

Gemma Stafford, YouTube baker, launches FAST channel with Future Today

Feb 27, 2025

Connected TV specialist Future Today has joined forces with YouTube creator Gemma Stafford to launch what it claims is “the world’s first dedicated 24/7 baking FAST channel”. Entitled the Bold Baking Network, the collaboration will bring “thousands of shows and...

Crime Junkie creator Audiochuck secures $40m investment from TCG

Feb 27, 2025

Audiochuck, the true crime and mystery media company founded by Ashley Flowers (pictured), has announced a $40 million minority investment from TCG (The Chernin Group). The company, which creates the hit podcast Crime Junkie, will leverage its first-ever outside...

ITV Studios carves out Vice Media role for Zoo 55 and pitches Renaissance format Dating Pool to London TV Screenings buyers

Feb 26, 2025

ITV Studios has become the exclusive global distribution partner for VICE Studios, a deal that adds nearly 2,000 hours of content to its existing 90,000+ hour catalogue. The partnership, announced to coincide with the London TV Screenings, also includes participation...