BBC Studios VP of digital content and programming Athena Witter has announced that she is move on to new pastures. After almost four years with BBCS, she revealed that she is “closing my BBC Studios chapter. After an incredible and successful journey as VP of digital programming, I’m taking on a new challenge.”
Recapping her time at BBCS, Witter said: “I’ve delivered tangible results across franchises like Doctor Who, BBC Earth, Top Gear and Bluey—expanding audiences, crafting effective platform strategies, and building talented global mindset teams with clear commercial focus. I’ve focused on empowering creators, building communities, and finding where entertainment, tech and commercial success intersect.Witter said it had been “a privilege to work with extraordinary brands and talented teams across the BBC”. Picking out highlights, Witter said she and her team had:
– Transformed franchises into digital revenue drivers with measurable returns
– Built content partnerships with Google, YouTube, Snapchat, Meta, and Disney+
– Achieved consistent revenue growth across international markets
– Established thought leadership at Cannes Lions and industry events
– Led multi-award-winning teams that consistently outperform targets
– Successfully bridged traditional media expertise with digital innovation
Witter didn’t reveal her immediate plans, but made it clear she is in the market for new opportunities: “I’m ready to apply this proven approach to new ventures. Looking to grow your brand and drive revenue? Let’s talk…”
