Channel 4 is partnering with the Department for Education (DfE) and MG OMD on a branded entertainment series called How To Love Your Job.
The series features professional life coach, author, and podcaster Anna Williamson (Celebs Go Dating; pictured). It aims to encourage people to progress careers and grow awareness of roles within early education and childcare.
Live now on Channel 4’s YouTube, Instagram, and Facebook channels, Channel 4 said How To Love Your Job is a series of heart-warming and entertaining films that delve into the stories of early years workers and what prospective viewers could expect from a role in this sector – who they are, what lead them to this job and a deep dive into the rewarding elements of their work with small children.
Rupinder Downie, content solutions leader at Channel 4 said the partnership “re-emphasises the strong social branded entertainment offering Channel 4 presents to its clients. How To Love Your Job inspires new perspectives on what it is like to work with the next generation.”
Stephen Parnell, digital commissioning executive at Channel 4, added: “As a new school term starts, so does a new slate of digital shows. How to Love Your Job is a perfect example of how we are meeting the appetite for multi-genre content series on our digital platforms.”
The content is produced by KAKAW Productions, with the deal led by media agency OmniGOV at MG OMD. Polly Mason, partnerships account director at MG OMD, added: “By leveraging the power of Channel 4’s audiences and their strong branded social entertainment, we’ve been able to create some brilliant content encouraging people to consider careers across early years.”
