After Party Studios has announced that it will produce the live broadcast of the Sidemen’s 2025 Charity Match, set to take place at Wembley Stadium on Saturday, 8 March. The event marks the biggest iteration of the annual charity football match to date.
The match will see SDMN FC face off against the YouTube Allstars, featuring a lineup of well-known creators. All 90,000 tickets sold out within three hours of release, and millions of viewers are expected to tune in via the Sidemen’s main YouTube channel.
This year’s confirmed players include Mark Rober, Chunkz, Kai Cenat, xQc, Fanum, and Angry Ginge, alongside all seven Sidemen members: KSI (Olajide ‘JJ’ Olatunji), Vikkstar123 (Vikram ‘Vik’ Singh Barn), Zerkaa (Joshua Bradley), Miniminter (Simon Minter), TBJZL (Tobi ‘Tobi’ Brown), Wroetoshaw/W2S (Harry Lewis), and Behzinga (Ethan Payne). The event will be presented by Munya Chawawa and Elz The Witch, with commentary from Stephen Tries and SpencerFC. Former England striker Jermain Defoe will be among the pundits providing match analysis.
Funds raised from the match will go to Bright Side, the Sidemen’s charity, as well as BBC Children in Need and M7E. The 2023 charity match, held at London Stadium, raised £2.4 million and attracted 62,500 spectators, with over 2.6 million watching online.
After Party Studios Managing Director Joshua Barnett, who will serve as Executive Producer, said: “To be partnering with the boys for a third time, for their biggest event yet, is a privilege, and we have a belter of a live show planned to blow fans at Wembley and those watching on the live stream away—all whilst raising a shed load of cash for the much-deserving charities.”
Sidemen Entertainment Managing Director Victor Bengtsson said: “To think that Wembley would be sold out in three hours by YouTubers is something almost impossible to imagine a few years ago. It is going to be a defining moment for the space, the team, and the boys themselves. Partnering up with the best people is what we do, and we are so excited to bring this event to the 90,000 in the stands and the millions at home alongside After Party Studios.”
Project Director at Sidemen Entertainment, Anna Sirius, added: “The Charity Match has grown to something absolutely phenomenal over the last three years, and we couldn’t have done it without After Party Studios’ incredible support. When we revived the project in 2022, I had no idea that we would be standing in Wembley. We have learned so much on our way here and we will apply all of those learnings to put on the greatest live event in YouTube history.”
The match is commissioned by Sidemen Entertainment, with Victor Bengtsson and Anna Sirius leading the project. Joshua Barnett is the executive producer for After Party Studios, with Amanda Cox as lead producer and Andy Wood as live producer. Multi-cam directors Matt Amos and Gemma Knight will oversee the live broadcast, and After Party Studios has brought back NEP Solutions, their 2023 partner, to handle the technical production.
