Global sports brand Footasylum has commissoned After Party Studios to produce Specs’ Revenge – a riotous 12 minutes of digital entertainment celebrating Footasylum’s sponsorship of Sidemen’s charity football match that took place at Wembley Stadium on March 8.
Available on Footasylum’s YouTube channel and socials, Specs’ Revenge sees creator Specs Gonzalez, alongside rising star PK Humble, plot his payback on Sidemen after they not only embarrassed him on their hit reality series, Inside, but then also left him out of the squad for their big game. The plan? To destroy their match day by any means necessary.
Packed with the kind of pranks and laughs his fans love, Specs embarks on increasingly more desperate measures – all with the goal of disrupting Sidemen’s big day.
Specs Gonzales said: “This weekend’s Sidemen match at Wembley was one of the biggest in YouTube’s history, so no better time to seek my revenge on the boys. Joke aside, it’s been a lot of fun pulling this together with my long term partners in FootAsylum and After Party.“
Joshua Barnett, managing director at After Party Studios, added: “Footasylum have changed the game with their revolutionary approach to branded entertainment, and we are over the moon to be joining forces with them for the first time. Fast, funny and a little bit furious, Specs’ Revenge reflects the content that a next gen audience loves.”
Howard Tattersall, chief marketing officer at Footasylum, said: “Our consumers expect us to be a part of the biggest cultural moments in the UK. As soon as the opportunity came up to partner with Sidemen, it was a no brainer. It is a pleasure to work with industry stalwarts After Party Studios to assist in bringing our content from match day to life.”
Specs’ Revenge was created and directed by Sam Ewen, head of entertainment at After Party Studios. Unfortunately, it didn’t seem to achieve its primary goal. The Sidemen charity game attracted 2.5 million live views and raised £4.7 million for charity.
