Social platform Snapchat has launched Sponsored AI Lenses, a new ad format powered by Snap’s proprietary GenAI technology. The interactive Lenses let Snapchatters see themselves in entirely new ways – whether sporting ‘90s hairstyles, stepping into the Wild West, donning the latest runway styles, or more.
Snapchat said that using Sponsored AI Lenses means brands can “help drive high engagement, virality, and AI-powered storytelling on Snapchat. This format generates personalised, AI-driven images that put Snapchatters at the centre of unique brand moments, allowing them to express themselves while sharing brands with friends. Brands leveraging this format can be placed in the forefront of the Camera enabling them access to 25-45% more impressions in a single day.”
According to Snapchat, early adopters of Sponsored AI Lenses have included Uber and Tinder which both unlocked higher than average playtimes while using the new AI creative format. Using GenAI, Sponsored AI Lenses “eliminate the need for 3D and VFX design,” said Snapchat, “replacing them with AI-generated templates that can help cut production timelines. This technology fuels creativity with unique, unexpected visuals that help elevate brand storytelling and deepen engagement.
In terms of current penetration, Snapchat currently has over 850 million MAU (monthly active users) and 453 million DAU (daily active users) globally. The platform reaches over 90% of 13- to 24-year-olds, and over 75% of 13- to 34-year-olds in 25 countries.
