Video platform Vimeo has used this week’s tech show NAB to unveil Vimeo Streaming, a new product it said will usher in “the next era of content delivery and monetisation.”
According to Vimeo, any creator, big or small, can now launch their own streaming services and branded apps, and deliver a next-gen experience for global audiences. “With this release, Vimeo is offering more monetisation choices, deeper analytics, more protection, and providing access to new multilingual AI-powered services.”
According to Vimeo, creators have generated over $1 billion in the past three years by launching their own streaming services using Vimeo. Vimeo Streaming, a turnkey platform, takes this to the next level, by allowing creators to launch their own branded streaming service, complete with custom apps – no coding experience required.
“With Vimeo Streaming release, we are giving creators more ways to connect with and gain a deeper understanding of their audiences, more ways to monetise their content, and higher-grade security,” explained Philip Moyer, CEO of Vimeo. “Vimeo is also breaking down language barriers for creators with our new AI services. We believe creators should be in control of their work and how they are paid; so we’re taking the technologies that are usually only afforded by the biggest platforms and putting it in the hands of our customers, at a fraction of the cost.”
Endorsing the new product, Sam Reich, CEO of Dropout, a comedy subscription streaming service from the creators of College Humor, said: “Our subscription business is far and away our biggest revenue driver, and Vimeo’s comprehensive suite of tools means we’re delivering it to our audience stylishly and reliably. Vimeo Streaming allows us to concentrate on our core competency—producing content—and leave the technical aspects to Vimeo.”
