Connected TV specialist Future Today has joined forces with YouTube creator Gemma Stafford to launch what it claims is “the world’s first dedicated 24/7 baking FAST channel”. Entitled the Bold Baking Network, the collaboration will bring “thousands of shows and more than 1,000 hours of content to streaming audiences, delivering educational and entertaining baking content to home bakers globally.”
The partnership is an intriguing example of how YouTube creators are now looking at connected TV and FAST channels as a new opportunity to build their businesses. To date, the momentum in FAST has largely been driven by traditional media brands.
Stafford has already established a huge profile with her own Bigger Bolder Baking channel, which has 2.8m subscribers on YouTube. She said: “Baking brings comfort, creativity and community into people’s lives. We believe all bakers are creators, and now we’re giving them a platform to reach millions. Our partnership with Future Today helps us share the joy of baking with a global audience, while fostering a vibrant community that attracts brands and sponsors eager to connect.”
Future Today already runs a portfolio of FAST channels called Fawesome, HappyKids and iFood.tv. It also distributes content via Delta Air Lines. “The creator economy is revolutionising how we deliver premium entertainment, and the Bold Baking Network represents the next evolution in culinary content,” said Vikrant Mathur, co-Founder of Future Today. “By partnering with creators like Gemma Stafford and her network of baking talents, we’re delivering fresh, engaging programming to streaming audiences, while expanding our mission to deliver content viewers are passionate about. This isn’t just another cooking channel – it’s a creator-driven platform that transforms how people experience baking entertainment.”
The Bold Baking Network’s programming spans various categories including: Family Baking, Travel and Global Cuisines, Seasonal Specialties, Beginner to Advanced Techniques, Celebrity Chef Features, Educational Series, LIVE Events, Product Reviews and Shopping. For advertisers, the network offers opportunities to connect with baking enthusiasts through multiple touchpoints. Beyond traditional advertising, brands can integrate into the network’s premium content through seasonal specials, strategic product placements in recipe demonstrations and new product launches.
The Bold Baking Network will be available across streaming platforms including Roku, Amazon Fire TV and Apple TV, reaching millions of viewers worldwide.
