Content studio and digital media network, Little Dot Studios (an All3Media company), has renewed its social media partnership with Women’s Professional Leagues Limited, under its sports label, Little Dot Sport. The two-year extension will continue to drive the growth of women’s football fandom and engagement across all digital platforms.
A key deliverable of the renewed agreement is the launch of the Barclays Women’s Super League and the Barclays Women’s Championship YouTube channels. These channels serve as destinations for live match streaming, highlights, and long-form content, celebrating the competitions and providing fans with unprecedented access.
After a four-year collaboration, which helped the Barclays Women’s Super League (WSL) become the most-followed domestic women’s football league in the world, Little Dot Sport will continue to oversee full channel and community management across X, Instagram, Facebook, TikTok, and YouTube. This work will be carried out by a dedicated team of social media and channel managers working with the Leagues’ internal teams. LDS will also provide strategic support and direction across social.
Catherine Rowley, head of brand marketing, Women’s Professional Game, said: “Little Dot Sport has been a fantastic partner in driving the growth of our social platforms, helping us engage and expand our audience in new and innovative ways. Their deep understanding of the women’s football community and shared commitment to elevating the game have been instrumental in our social media success.”
Robbie Spargo, managing director, Little Dot Sport, added: “We’ve witnessed incredible growth in fan engagement, and this renewal gives us the perfect platform to inspire even more fans and the next generation of players. Our goal is to bring fans closer to the action and amplify the visibility of women’s football worldwide.”
