Uscreen, a video monetisation platform for the creator economy, has secured a $150 million investment from PSG, a growth equity firm that specialises in partnering with software and technology-enabled companies to capitalise on transformational growth.
Uscreen’s creator-centric software helps content entrepreneurs and brands worldwide to build their own content platforms where they can distribute premium video, build thriving communities & engagement and generate sustainable recurring revenue. With PSG’s investment, the company plans to expand and upgrade its native mobile and TV apps and build out advanced marketing and community engagement tools—all while continuing to improve its analytics and monetisation features.
PJ Taei, founder and CEO of Uscreen (pictured), said: “(PSG’s) track record of supporting impactful software companies will help us advance our product, enhance creator tools, and expand the impact we can make. Together, we want to help even more video creators achieve financial success and deepen connections with their audiences.”
PSG principal Reid McCann said: “We believe that Uscreen’s platform was uniquely built on the belief that creators deserve the power that comes with directly owning their brand and the distribution of their content. The need for creators to be in the driver’s seat of their own business has been underscored by the unpredictable reliability of third-party platforms, as evidenced in recent weeks; Uscreen solves this.”
By combining user-friendly streaming technology with advanced analytics and marketing automation, Uscreen claims to have helped transform how creators reach, engage, and monetise their audiences, allowing for unique stability of the businesses they build. As of December 2024, the company said it has a net retention rate of 100%, and has helped creators generate $600 million of recurring subscription revenue.
Uscreen’s all-in-one set of tools allow creators to build their own content businesses, including branded apps and communities without any technical knowledge required. The PSG-backed improvements will allow creators to nurture deeper connections with their audiences, with the potential to unlock new revenues.
