WTFN, one of Australia’s leading independent content groups, has extended its partnership with broadcaster Seven Network. Starting this month, WTFN’s dedicated digital division Radar has taken on the management of Seven’s Great Home Ideas channels on YouTube and Facebook, relaunching them with a refreshed look and feel – in a bid to supercharge growth and attract more subscribers.
Great Home Ideas is a digital destination for DIY, food, garden, lifestyle and pet content, which currently has around 950,000 subscribers on YouTube. The move to put Radar in the driving seat is the first time that Great Home Ideas will be managed externally by an experienced multi-channel network (MCN).
Once Great Home Ideas is relaunched, the partners will explore further ways to maximise opportunities for Seven content. Conversations are also underway for WTFN to utilise and re-package Seven content to create new lifestyle shows for its distribution arm Fred Media to rollout internationally.
Richard Henson, director, distribution & content partnerships at Seven Network, said: “We are excited to extend our relationship with the WTFN group, collaborating with Radar to enhance and expand the presence of Great Home Ideas. Growing out of a production business, the Radar team uniquely marries creativity and content appreciation with an understanding of where and how to reach new audiences and ensure opportunities for our IP are fully maximised in the expanding digital world.”
Radar is one of only 50 companies worldwide to have achieved YouTube MCN status and currently manages a network of over 30 rapidly growing owned and third-party channels, including Bondi Vet, The Dog Whisperer and Oceanliner Designs.
Derek Dyson, chief commercial officer at WTFN, with responsibility for Radar, added: “Richard and the team at Seven Network are digital-forward and fully embracing some of the opportunities available to them by partnering with our expert, focused team.”
