Snap, the company behind social media platform Snapchat, has launched a new creator-driven ‘Find Your Favorites on Snapchat’ campaign. The digital first campaign, which is rolling out across the US, looks like an attempt to woo creators and audiences who are uncertain about the medium term future of rival platform TikTok.
Unveiling the campaign, Snap said: “Creators are central to Snapchat, and our community loves their content. In fact, there are nearly 15 billion interactions between creators and their fans on Snapchat every single day. As we work to support the fantastic creators on our platform, we want to ensure that those both on and off Snapchat know where they can find their favorite content creators.”
Featuring some of Snapchat’s most popular creators, such as Loren Gray, Savannah Demers, Matt Friend, Avani Gregg, and Harry Jowsey, Find Your Favorites on Snapchat provides audiences with a glimpse into how creators are connecting with their audiences in authentic and meaningful ways on Snapchat.
Avani Gregg (pictured) commented: “Snapchat has helped me connect with my fans on a more personal level. I have been using Snapchat for years and it is still my most used app. It allows me to get rewarded while being my authentic self.”
Harry Jowsey added: “Snapchat has been the best and easiest platform to grow a real community, so doing this campaign was a no-brainer. Other apps feel like they need to be heavily curated, but on Snapchat there’s no pressure and it feels like I’m talking to my friends. It’s been amazing to see how posting daily on Snapchat has helped push my podcast numbers drastically because they get to know the real me.”
According to Snap, its efforts to support creators have contributed to the number of creators posting content growing approximately 50% year-over-year in Q3 2024. Total time spent viewing content on Snapchat is up 25% year-over-year, while Spotlight reached more than 500 million monthly active users on average in Q3 2024.
Snapchat also recently announced its new unified Monetization Program, which enables eligible creators to earn a share of the revenue on ads featured within their content. The Snap Star Collab Studio helps accelerate partnerships between creators and brands, while the 523 programme supports creators from underrepresented communities. Creators can learn about ways to get rewarded on the Creator Hub.
