Piers Morgan has never been one to shy away from a challenge. Over a career that has seen him stride confidently through tabloid newsrooms, primetime television, and fiery interviews, the 58-year-old media powerhouse is now embracing a new frontier: the digital domain. In an interview with *The Daily Telegraph*, Morgan unveiled bold plans for his YouTube channel, revealing his ambitions to turn “Piers Morgan Uncensored” into a global platform for rigorous debate and fearless opinion.
Morgan’s decision to pivot fully to YouTube follows a high-profile stint at News UK’s TalkTV, a partnership that saw him spearhead the channel’s efforts to carve a niche in the competitive landscape of linear television. While TalkTV faced an uphill battle in viewership against more established players like GB News, Morgan’s instinct for audience trends proved prescient. “Linear television,” he declared, “is a ticking clock to oblivion,” citing the shifting habits of younger generations and the exponential growth of streaming platforms.
This recognition of a changing media landscape has fuelled Morgan’s focus on YouTube. His channel, which boasts an impressive 3.6 million subscribers, has grown rapidly, surpassing traditional networks in audience reach. “We’ve built a very powerful base,” Morgan said. “I’m now, after Joe Rogan, arguably the second biggest YouTube channel in the news opinion space globally.”
For Morgan, YouTube’s appeal lies in its accessibility and potential for organic growth. He pointed to statistics from the United States, where more people now consume election coverage on YouTube than on cable news. “Within two years, YouTube will be the number one TV medium in the world,” Morgan asserted, describing it as a platform that seamlessly integrates with evolving viewer habits.
The essence of “Piers Morgan Uncensored” is, unsurprisingly, Morgan himself. Known for his unfiltered approach, he aims to provide a platform for free speech and robust debate. While Morgan insists he occupies a centrist position, his real goal is to serve as a “ringmaster,” orchestrating thought-provoking discussions that hold all sides accountable. “I’m not right or left. I like to think of myself as a journalist first, someone who interrogates ideas, whether they come from the left or the right.”
Morgan’s long-term vision for the channel mirrors the model of Ben Shapiro’s *Daily Wire* in the United States. Shapiro’s media empire combines individual brand strength with a diverse stable of talent producing live shows, books, and documentaries. Morgan hopes to replicate this success, developing “Uncensored” into a multi-faceted brand featuring new voices. “I want to build a mini media empire,” he explained. “Five years from now, I want this to be more than just me. I want to have other big personalities under the ‘Uncensored’ banner.”
The commercial opportunities tied to such ambitions are not lost on Morgan. Drawing inspiration from ventures like the Daily Wire’s branded merchandise—including razors and hair gel—he teased the potential for “Morgan” branded products, from cigars to rum. While such diversification is clearly a secondary priority, it underscores Morgan’s determination to build a business that thrives independently of traditional networks.
Traditionalist critics, of course, might view this pivot as a retreat from conventional broadcasting, but Morgan dismisses such notions. Instead, he sees it as an evolution, one that places him at the forefront of a medium better suited to the future of media consumption. “It’s not a startup. We’ve been building this for two and a half years. We’ve already proven that digital works—and it’s where the audience is going.”
Yet Morgan’s ambitions go beyond commercial success. He remains a staunch advocate of free speech, frequently challenging what he perceives as a growing culture of censorship. The “Uncensored” brand reflects this ethos, offering a platform where controversial figures are rigorously interrogated rather than silenced. “I’m not here to promote people’s views,” he explained. “I’m here to challenge them, to force their followers to see another perspective.”
Morgan’s willingness to embrace this role is evident in his approach to interview subjects. From Donald Trump to Andrew Tate, he has demonstrated a knack for engaging polarising figures in ways that provoke debate rather than outrage. While some critics argue this approach risks legitimising controversial voices, Morgan counters that ignoring such figures only amplifies their reach in echo chambers.
The coming months will be critical for Morgan as he expands his channel’s reach and refines its identity. With a loyal following already in place and a roadmap that combines opinionated journalism with entrepreneurial flair, “Piers Morgan Uncensored” is poised to make waves in the digital space. For Morgan, the challenge is no longer about proving his relevance—it’s about redefining what a media empire can look like in the 21st century.
As Morgan told The Daily Telegraph, “This isn’t brave or bold. It’s logical. It’s the future.”
