Kids and family studio WildBrain is partnering with the LEGO Group to bring LEGO Friends, LEGO City, LEGO NINJAGO and LEGO DREAMZzz to its global YouTube network. The new agreement marks the expansion of a longstanding relationship between WildBrain and LEGO across animation production and TV broadcast.
WildBrain said it is “the first YouTube distribution partner for the content outside of LEGO’s own channels”. The company added that LEGO content from dozens of seasons is rolling out on WildBrain’s YouTube network across multiple English-language hub channels, with further launches planned for channels in Latin American Spanish, Korean, Turkish, German, Japanese, Italian, French and Portuguese.
Once fully rolled out, the LEGO content will have a reach of approximately 57 million subscribers across a group of WildBrain channels that enjoy an average monthly watch time of approximately 5bn minutes. Kate Smith, EVP, audience engagement at WildBrain, said: “The LEGO Group’s own entertainment franchises are already hugely popular across the globe. We’re thrilled to partner with them to bring this amazing content to even more families on YouTube through our WildBrain channels.
As part of WildBrain’s larger relationship with LEGO, it has previously created multiple series at its state-of-the-art Vancouver animation studio in 2D and CG. WildBrain also broadcasts several LEGO franchises on its TV channels in Canada.
