Channel 4 and Domino Pizza’s hilarious Pizza Spa collaboration has clocked up more than 400,000 views since it launched last week. The tongue in cheek 5 minute film sees guests pay thousands of pounds a night to enjoy tomato and pepperoni facials, pizza vastas and Garlic & Herb ice dips at an exclusive resort called Dough & Glow.
The one-off comic episode follows Holly and Alex, a couple who are spending a weekend enjoying the luxuries of the pizza retreat, and introduces viewers to Hoagy Nidd, the visionary behind the spa. The cast includes comedian Finlay Christie, Lydia Helen and Jada Brevett, with Amyn Haider playing another of the lucky guests.
Pizza Spa was produced by Mother’s Best Child, commissioned by Channel 4’s digital commissioning executive Catriona White and digital commissioner editor, Charlie Hyland, and delivered by media agency Havas Media UK. It is currently available across Channel 4’s YouTube, Facebook, Instagram, and TikTok platforms.
The project follows another successful piece of branded content, This Man Pays To Be Treated Like a Pizza, which to date has had over 8 million views. It also builds on previous creative partnerships between Channel 4 and Domino’s which includes Marriage Material and Can Yodel Rap Make Its Way To Christmas Number One?
Catriona White, commissioning executive at Channel 4, said: “Working with Domino’s and Mother’s Best Child across our suite of bonkers social sketches is always a joy. Pizza Spa turned the dial in terms of creativity, seamless brand integration and pure social-gold silliness. Mother’s Best Child are best in class at understanding Channel 4’s digital audiences and how to bait them with a topic that could ‘almost’ be real.”
Guy Davidson and Daniel Clarke, creative directors of Mother’s Best Child added: “This collaboration is a perfect example of how brands can come together to turn bold, imaginative ideas into truly hilarious content that audiences love. If people watch this and don’t immediately crave a pizza facial, we’ll quit the biz.”
