Spirit Studios has announced plans for a new partnerships division, IP360, designed to transform creative ideas into multi-platform content brands.
Launching in 2025, IP360 will empower media owners, publishers, brands, distributors and financiers to bring their intellectual property to life across multiple formats and genres, from podcasts and digital channels to global TV distribution.
Building on Spirit Studios’ expertise and creative track record, IP360 aims to offer a “revolutionary approach to content creation and commercialisation”. By leveraging economies of scale, the division will ensure that a single idea can evolve seamlessly across platforms—whether it’s a documentary, drama or an entertainment format.
With several high-profile partners already on board, Spirit Studios is set to unveil a slate of IP360 projects in Q1 2025. These partnerships span a diverse range of genres and platforms, which Spirit said will showcase the potential of the innovative ecosystem to turn original ideas into multi-dimensional global brands. From digital revenues and brand collaborations to global distribution and format sales, the goal is for IP360 brands to thrive across markets and platforms.
Matt Campion, founder and CEO of Spirit Studios (pictured right, alongside Spirit Studios co-founder Peter Cowley), said: “We’re living in an extraordinary era where producers have the power to launch their own shows, build their own audiences, and create global content brands. But thriving in this landscape requires more than creativity – it demands new skills, new business models, and a forward-thinking approach. Our IP360 division is designed to transform a single idea into a multi-platform success, connecting with audiences across platforms.”
Spirit Studios is a Channel 4-backed award-winning production company dedicated to creating bold, original, and impactful content across platforms. Previous credits include The Stand Up Sketch Show, Private Parts and Missing Presumed Dead.
