BBC Studios has hired Nat Poulter, former Co-CEO of global social publisher Jungle Creations, as Vice President of Digital – Commercial. Poulter will be responsible for building a cross-platform digital consumer proposition.
In this new role, Poulter will be focused on commercially growing BBC Studios’ roster of brands and IP including the established Top Gear, Doctor Who and BBC Earth as well as kids’ properties such as Bluey and Hey Duggee.
BBC Studios currently manages more than 90 premium social channels, which combined to reach over 4.7 billion views globally in 2022. Nat will report into Jasmine Dawson, Senior Vice President of Digital.
Jasmine Dawson says, “We’re delighted to welcome Nat to the BBC Studios Social team. He brings tremendous experience in growing digital-led businesses as well as strategically driving advertising opportunities and revenue streams. As we continue to expand our social and digital offerings, he will play a crucial role in building a diversified commercial model that will underpin our digital consumer proposition”.
Poulter commented, “There are few businesses that talk to audiences across so many different platforms as BBC Studios. With such a strong portfolio of globally recognised brands, the breadth and depth of the company’s content is unrivalled. I look forward to working with the teams and connecting the different content and data assets from across the business to deliver a really exciting offering to our biggest clients.”
Poulter joins BBC Studios from Jungle Creations, a Global Social Publisher where he was co-chief executive officer. Over the course of six years Nat drove the growth of this business from an outfit of 30 people and £3M revenues to 175 people, £30M+ revenues and £6M EBITDA.
