German touring car championship DTM is partnering with digital content agency Little Dot Studios for the 2023 season to target new audiences and increase the digital global reach of the racing series. The collaboration will see Little Dot Studios’ German office implement a multi-format approach on YouTube, utilising live and VOD content, together with magazine features and archive content as part of its digital strategy.
The rights to the DTM racing series are controlled by German automobile association ADAC. Commenting on the new deal, ADAC head of partnerships, co-operations and sponsoring Kay-Oliver Langendorff, said: “Little Dot Studios Germany is the ideal partner to position DTM further digitally and internationally. The collaboration opens up the opportunity for us to address new target groups with different viewing habits.”
Nils Franck, general manager Little Dot Studios Germany, added: “Partnering with (DTM) is a great opportunity to showcase our digital and content distribution expertise. With the introduction of English commentary on all races, we will be able to help further develop the DTM brand and help them to reach global audiences.”
As part of a recent reorganisation at DTM, ADAC says it will use YouTube as the central video content hub for the international presentation of its extensive digital content offering. All races for the upcoming DTM season, which starts on May 27, will be broadcast live with English commentary on the DTM channel on YouTube.
Little Dot recently acquired social media analytics firm Locowise.
