Digital-first content company Cowshed Social has rebranded as Cowshed Collective. The company, which specialises in targeting Gen Z audiences, has also appointed Maryam Hamizadeh as chief business officer and reorganised around four divisions.
Commenting on her decision to join the firm, Hamizadeh said: “Cowshed is an impressive business that understands content, production, and how to deliver for clients to a high standard all within one agency. I’m delighted to be involved in the next stage of the company’s overall development and addressing the gap in the market for more mainstream talent and branded content opportunities.”
The four divisions in the new set up include Cowshed Studios, which produces nimble content for broadcasters, content creators and publishers optimised for each social platform. The Cowshed Studios team has created content for some of the UK’s most successful content creators including Beta Squad, Channel 4.0 and Pubity.
The other three divisions are Cowshed Social, Cowshed Creators and Cowshed Ventures. Social’s main focus is using the power of entertainment to build brands through social content strategies and campaigns. Key credits include Footasylum’s entertainment network which now has over 2 million followers on YouTube. As its name suggests, Creators is focused on talent-first opportunities, including talent-led branded content, IP, channel management and production and brand partnerships. Ventures, meanwhile, is a business-to-business division providing social media and content services to social commerce businesses looking to scale rapidly.
Hamizadeh joins Cowshed Collective from global talent agency YMU Group with a remit to focus on commercial growth and business development. As part of her brief, she will also lead the Cowshed Creator and Ventures divisions.
Matt Ford, who is managing director of Cowshed Social in the new set up, said: “I have worked closely with Maryam previously and know what an asset she will be to the business as we embark on our next chapter as Cowshed Collective. Maryam brings industry-leading expertise and experience in business growth, commercial and talent and I’m excited to work with her as the business scales and our offering expands”.
“We’re absolutely thrilled to have Maryam onboard,” added Cowshed Collective founders George Cowin and Ryan O’Shea. “She brings experience and expertise that perfectly complements our vision of building a new era of entertainment.”
