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THE WEEK’S DIGITAL-FIRST CONTENT NEWS

Think like a creator
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Five things every producer needs to know about brand funded content
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A $250,000 budget, a billion views in a week: inside micro drama's hit economics
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BBC Earth FAST channel adds to BBC Studios line-up on Joyn

BBC Earth FAST channel adds to BBC Studios line-up on Joyn

BBC Studios and Joyn have today announced the arrival of the BBC Earth FAST channel on Joyn in Germany. BBC Earth will now sit alongside BBC Lifestyle, which recently joined the platform’s free streaming line-up. Joyn, the streaming service operated...

Marc Jacobs extends microdrama strategy with The Swap

Marc Jacobs extends microdrama strategy with The Swap

Fashion house Marc Jacobs is extending its move into episodic branded entertainment with The Swap, a new microdrama starring Rowan Blanchard and Jemima Kirke. The film is the latest instalment of ‘Question Marc’, the fashion house’s storytelling platform that launched...

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