SOCIAL VIDEO NEWS

THE WEEK’S DIGITAL-FIRST CONTENT NEWS

The first 60 seconds are entertainment’s new battleground
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Hey creator, ready to dive in?
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The final gatekeeper: why independent filmmakers should own distribution too
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YouTube adds Amazon to creator shopping programme

YouTube adds Amazon to creator shopping programme

YouTube has added Amazon to its Shopping Affiliate Programme, allowing eligible US creators to tag products from the online retailer in videos and earn commission on resulting sales. Creators will be able to add Amazon product tags to Shorts, long-form videos and...

Sister backs Amol Rajan’s pivot to creator economy

Sister backs Amol Rajan’s pivot to creator economy

Sister Group has signed a production and distribution deal with broadcaster Amol Rajan for his new digital venture, The Amol Rajan Connection. The partnership will see Sister provide infrastructure spanning production, cross-platform distribution, audience data and...

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