MOX creates star-studded Hotel Armouré universe for Under Armour’s ‘Rest Less’ campaign
Creative agency MOX has created an episodic branded entertainment campaign for Under Armour centred on a fictional five-star resort, Hotel Armouré, as part of the sportswear brand's latest ‘Rest Less’ campaign. The campaign stars footballers Ferran Torres, Fermín...
KC Global Media Asia sends content creators to Sarawak for AXN Asia digital-first adventure series
KC Global Media Asia, the brainchild of former Sony executives Andy Kaplan and George Chien, has unveiled a new YouTube-first adventure reality competition series, AXN Ultimate Challenge: Sarawak. The show, a collaboration between KCGM Asia-owned entertainment...
HBO Max launches vertical video and AI tools to support content discovery
Warner Bros. Discovery is bringing TikTok-style vertical video browsing and AI-powered conversational search to HBO Max, as streaming platforms continue to embrace habits popularised by social media to improve content discovery. The company has launched two new mobile...
Co-op, Carat UK and Platform Media launch ‘Pop to Co-op’ comedy microdrama
Co-op, in partnership with dentsu media network Carat UK and Platform Media, has unveiled a new ‘Pop to Co-op' microdrama campaign, a four-part social series designed to transform relatable convenience missions into short entertaining stories. The campaign marks...
Nuggit launches £5m Creator Support Fund
Creator growth platform Nuggit has launched a £5m Creator Support Fund aimed at helping UK-based YouTube creators scale their businesses through investment and operational support, as the company looks to address what it sees as a gap in financing for the creator...
MOX creates star-studded Hotel Armouré universe for Under Armour’s ‘Rest Less’ campaign
KC Global Media Asia sends content creators to Sarawak for AXN Asia digital-first adventure series
HBO Max launches vertical video and AI tools to support content discovery
Co-op, Carat UK and Platform Media launch ‘Pop to Co-op’ comedy microdrama
