THE WEEK’S DIGITAL-FIRST CONTENT NEWS
THE WEEK’S DIGITAL-FIRST CONTENT NEWS
Digital first producer Crash launches esports-meets-rapper format Got Game
Digital first company Crash Productions has launched a new digital series called Got Game. The youth-focused series sees celebrities from rap and hip-hop compete together in an esports league, where they’ll battle it out in an elimination tournament. The pilot episode...
Creator economy heats up with Whalar acquisition of Sixteenth
Creator commerce company Whalar Group has acquired UK-based talent management company Sixteenth. The move is the latest high-profile digital first M&A deal, following Wasserman’s recent acquisition of Long Haul Management. The two parties to the transaction said...
Kai Cenat’s Chicken Big Mac campaign takes influencer/brand partnerships to the next level
After a week teasing the US launch of its new Chicken Big Mac (‘not not a Big Mac’), McDonald’s has dropped a 30 second commercial featuring digital first megastar Kai Cenat. The ad will be followed by a social campaign in which Cenat will seek to drive consumer...
Bridging The Gap: MTV becomes the latest industry heavyweight to join Digital Content Forum’s inaugural Buyer’s Lounge
With less than a month to go until this year’s edition of the TellyCast Digital Content Forum (November 7th, BFI Southbank), nine leading media players have signed up to The Bridge – a dedicated Buyers Lounge. This week saw MTV become the latest illustrious addition...
Channel 4 digital revenues top £280m in 2023, 27% of group total
Channel 4’s results for 2023 (released on October 8, 2024) have confirmed the UK broadcaster’s leadership status in the global TV industry’s transition to digital. For the year in question, digital revenues increased 10% to £280 million, accounting for 27% of C4’s...
Digital first producer Crash launches esports-meets-rapper format Got Game
Creator economy heats up with Whalar acquisition of Sixteenth
Kai Cenat’s Chicken Big Mac campaign takes influencer/brand partnerships to the next level
Bridging The Gap: MTV becomes the latest industry heavyweight to join Digital Content Forum’s inaugural Buyer’s Lounge
