THE WEEK’S DIGITAL-FIRST CONTENT NEWS
THE WEEK’S DIGITAL-FIRST CONTENT NEWS
Spirit Studios teams with Egg and Odell for comedy/culinary podcast Stuffed!
Spirit Studios, the cross-platform indie production company behind The Stand Up Sketch Show, has launched its latest podcast. Entitled Stuffed!, the podcast is hosted by comedian and culinary innovator George Egg (The Snack Hacker) and self-proclaimed food waste...
After Party and Channel 4.0 partner for the first time on Hear Me Out
Channel 4.0 has greenlit a new six-episode comedy debate series called Hear Me Out. Produced by After Party Studios, the show sees YouTuber Specs Gonzalez and guests including Nella Rose (I’m A Celebrity) and Whitney Adebayo (Love Island) share their boldest opinions...
Digital first producer Crash launches esports-meets-rapper format Got Game
Digital first company Crash Productions has launched a new digital series called Got Game. The youth-focused series sees celebrities from rap and hip-hop compete together in an esports league, where they’ll battle it out in an elimination tournament. The pilot episode...
Creator economy heats up with Whalar acquisition of Sixteenth
Creator commerce company Whalar Group has acquired UK-based talent management company Sixteenth. The move is the latest high-profile digital first M&A deal, following Wasserman’s recent acquisition of Long Haul Management. The two parties to the transaction said...
Kai Cenat’s Chicken Big Mac campaign takes influencer/brand partnerships to the next level
After a week teasing the US launch of its new Chicken Big Mac (‘not not a Big Mac’), McDonald’s has dropped a 30 second commercial featuring digital first megastar Kai Cenat. The ad will be followed by a social campaign in which Cenat will seek to drive consumer...
Spirit Studios teams with Egg and Odell for comedy/culinary podcast Stuffed!
After Party and Channel 4.0 partner for the first time on Hear Me Out
Digital first producer Crash launches esports-meets-rapper format Got Game
Creator economy heats up with Whalar acquisition of Sixteenth
